Aveda - Salon Development Partner - Minneapolis, MN
Company: The Est--e Lauder Companies Inc.
Location: Minneapolis
Posted on: November 18, 2024
Job Description:
The Salon Development Partner is responsible for the growth of
the existing Aveda Salons. This is achieved through business
planning with owners resulting in the delivery of sales & revenue
targets by executing to brand initiatives and promotional
strategies. This includes identifying growth strategies for sell-in
and sell-through of products and services, managing inventory,
launching new products, implementing services, recruiting students
to Aveda salons, and overseeing visual merchandising execution.
Maintaining strong business relationships with salon owners,
hairdressers, and spa therapists is critical to the success of the
role. The SDP is responsible for the opening and training of new
salons, conducting in-salon training customized to the
salon/institute, and the education, coaching, and development of
the salon team. The SDP assesses the salon team's ability to
effectively incorporate an education plan and provides frequent
feedback on product sales to salon staff and the salon owner,
partnering on a growth plan. The SDP is also responsible for
supporting new business efforts to recruit new salons to the brand.
Anticipated Base Salary Range: $68,000 - $102,000 (Depending on
qualifications, skills, experience and/or budget). In addition, The
Est--e Lauder Companies offers a variety of benefits to eligible
employees, including health insurance coverage, wellness and family
support programs, life and disability insurance, retirement savings
plans, paid leave programs, education-related programs, paid
holidays and vacation time. The Company maintains highly
competitive incentive compensation programs (role eligibility may
vary based on terms of the respective plan(s)). In-field Time
Allocation (80% of role)
- Identify and convert new business to strengthen market
share.
- Develop salon teams through high touch engagement, consistent
quality salon/institute visits, and product engagement
trainings.
- Achieve sales and productivity goals and brand sales
objectives. Lead quarterly Salon Opportunity Action Planning with
salons.
- Manage and influence salon teams in sell-through of products
and services, utilizing excellent customer service, and quantifying
the team's ability to meet and/or exceed sales goals.
- Utilize and demonstrate solid understanding of sales, product
knowledge, events, operations, the retail market, and the salon
industry to keep the business and the team moving forward.
- Focus on capturing consumer insights/sales trends/traffic
patterns, using learnings to influence optimization of the field
operation.
- Assess incorporation of skills and techniques taught to staff,
and their use in overall sales performance.
- Observe and provide feedback to salon partners regarding
performance.
- Communicate sales goals and client engagement strategy.
- Proactively identify inventory/stock issues which may inhibit
business.
- Partner with salons/institutes to create in-salon events, using
learnings to maximize effective sell-through of the marketing
calendar.
- Consumer Facing Side-by-Side Selling/Driving Conversion.
Training/Education
- Deliver effective sales by modeling, observing, and providing
feedback to ensure effective delivery of sales techniques for
varying consumer profiles, including cross-selling techniques for
new consumers.
- Promote Aveda hair color and hair/spa treatments to increase
Aveda services in salons.
- Drive brand education by ensuring staff is well-versed in brand
mission, differentiation, and assortment.
- Deliver brand trainings to dedicated salon staff on product
knowledge, service experiences, selling, and leadership
skills.
- Maintain and build strong relationships with new and existing
salon owners and teams.
- Create and maintain strategic salon/institute partnerships with
new salon partners.
- Develop good working relationships with partner salon teams to
recognize opportunities consistent with the company's strategic
direction. Out of Field Time Allocation (20% of role)
- Analyze the business and identify sales goals/targets to be
set, proactively anticipating and rectifying obstacles to goal
achievement through critical thinking skills, specific target KPI's
relevant to the business, and strategizing client engagement to
attract, convert, and retain clients.
- Follow up on emails and calls to existing and new accounts to
maintain high communication levels.
- Create feedback loops to the brand by sharing feedback with
central teams on execution, competitive products, service offerings
and activities, and in-depth knowledge of market trends.
Qualifications
- 3-4 years of experience leading/managing sales and customer
development, preferably in the Salon/Beauty industry.
- Ability to maximize volume and revenue in accounts by utilizing
fact-based selling methods.
- Ability to build and maintain strategic partnerships with
customers & COE functions, driving customer satisfaction through
superior service and execution.
- Knowledge allowing activation of local and national initiatives
and promotions to build brand development and maximize brand
performance.
- Solid understanding of sales, product knowledge, events,
operations, and retail culture.
- Deep understanding of the salon industry and its current
trends.
- Ability to see problems and develop action plans to get past
them (i.e., inventory/stock issues).
- A history of demonstrated results through strategic
thinking.
- Charismatic individual with strong negotiation and
communication talents.
- Ability to work in a fast-paced collaborative environment with
multi-unit management skills.
- Availability to work key business hours including
weekends.
- Must have valid driver's license to operate an ELC fleet
vehicle.
- Support a climate of safety awareness, ensure safety standards
are maintained consistently, and report hazards and incidents
immediately to supervisors. Travel requirement 30% Job:
SalesPrimary Location: US-MN-MinneapolisJob Type: StandardSchedule:
Full-timeShift: 1st (Day) ShiftJob Number: 2415226 We are an equal
opportunity employer. Minorities, women, veterans, and individuals
with disabilities are encouraged to apply. It is Company's policy
not to discriminate against any employee or applicant for
employment on the basis of race, color, creed, religion, national
origin, ancestry, citizenship status, age, sex or gender (including
pregnancy, childbirth and related medical conditions), gender
identity or gender expression (including transgender status),
sexual orientation, marital status, military service and veteran
status, physical or mental disability, protected medical condition
as defined by applicable state or local law, genetic information,
or any other characteristic protected by applicable federal, state,
or local laws and ordinances. The Company will endeavor to provide
a reasonable accommodation consistent with the law to otherwise
qualified employees and prospective employees with a disability and
to employees and prospective employees with needs related to their
religious observance or practices. Should you wish to apply for
this position or any other position with the Company and you
believe you require assistance to complete an application or
participate in an interview, please contact
USApplicantAccommodations@Estee.com.
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Keywords: The Est--e Lauder Companies Inc., Apple Valley , Aveda - Salon Development Partner - Minneapolis, MN, Other , Minneapolis, Minnesota
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