Brand Manager Lifecycle

Company: VirtualVocations
Location: Rochester
Posted on: November 6, 2024

Job Description:

A company is looking for a Brand Manager, Lifecycle to drive key business objectives and manage customer experience across various communication channels.

Key Responsibilities

Manage current customer communications across email, SMS, push notifications, and in-app messages
Collaborate with cross-functional teams to develop and execute lifecycle marketing strategies
Analyze and optimize campaign performance, providing actionable insights for improvement

Required Qualifications

Bachelor's Degree from a four-year college or university
4-6 years of progressive experience in brand management and lifecycle communications
2 years of email marketing experience; experience with Braze Customer Engagement Platform preferred
Strong knowledge of lifecycle marketing and multi-channel marketing development
Experience in building and mentoring a team

Keywords: VirtualVocations, Apple Valley , Brand Manager Lifecycle, Executive , Rochester, Minnesota

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